The Great Room has long been the heart of the modern home—a place where families gather, guests are entertained, and comfort meets style. As trends evolve, certain decorative features stand the test of time, while others rise in popularity as homebuyers seek both functionality and visual appeal. The “What Home Buyers Really Want 2024 Edition” study by the National Association of Home Builders (NAHB) highlights the features that buyers consider essential or desirable in the Great Room.
If you’re building or designing your dream home, here are the top decorative elements that today’s buyers really want to see in the Great Room:
1. Built-In Shelving
Built-in shelving remains a favorite among homeowners who prioritize organization and aesthetics. According to the 2024 study, 72% of respondents said that built-in shelving is essential or desirable—a slight uptick from 71% in 2012. This enduring popularity shows how much buyers appreciate the convenience of customized storage solutions that blend seamlessly with the room’s architecture.
Why Homebuyers Love It:
- Provides storage without sacrificing floor space.
- Creates a cohesive, finished look.
- Perfect for displaying books, photos, and decor items.
2. Wood-Burning Fireplaces
Fireplaces add both warmth and character to the Great Room, and their desirability continues to rise. In 2023, 59% of respondents considered a wood-burning fireplace essential or desirable, compared to just 47% in 2012. This significant increase reflects a renewed interest in cozy, traditional features that bring a sense of nostalgia and comfort.
Why Homebuyers Love It:
- Offers a natural focal point for the room.
- Enhances ambiance and coziness.
- Can provide functional heat during colder months.
3. Exposed Ceiling Beams
Exposed beams in the ceiling are no longer limited to rustic or farmhouse styles. In 2023, 51% of respondents said exposed beams were essential or desirable, a major jump from just 31% in 2012. Whether crafted from wood or engineered materials, beams add architectural interest and a timeless design element to any Great Room.
Why Homebuyers Love It:
- Adds visual drama and height to the room.
- Complements a variety of home styles, from modern to rustic.
- Creates a custom, high-end feel.
4. Ceiling Fans
Ceiling fans remain the most requested Great Room feature, though their popularity has slightly declined over the years. In 2023, 81% of respondents considered a ceiling fan essential or desirable, compared to 88% in 2012. Despite this drop, ceiling fans are still a key feature for maintaining comfort and airflow while enhancing the room’s style.
Why Homebuyers Love It:
- Increases energy efficiency by improving air circulation.
- Provides practical functionality year-round.
- Available in stylish designs to complement any decor.
Bringing It All Together
From built-in shelving to exposed ceiling beams, these Great Room features are more than just decorative—they enhance functionality, add timeless charm, and elevate the overall appeal of the space. Homebuyers in 2024 want rooms that feel comfortable, organized, and visually stunning.
When building your custom home, consider these essential features to create a Great Room that resonates with both style and practicality.
Why Build a Custom Home with Travars Built Homes?
At Travars Built Homes, we work with you to design spaces that meet your needs and align with what today’s homebuyers value most. Explore our floor plans and see how Travars Built Homes can help bring your vision to life.
We offer:
- Customized Floor Plans: Modify layouts to include features like a pet center in your laundry room.
- Expert Guidance: Work with our design team to choose finishes, materials, and layouts that align with your vision.
- Attention to Detail: From hidden litter boxes to built-in dog beds, we ensure every detail is crafted with care.
- Energy-Efficient Solutions: Enjoy a home designed with sustainability and comfort in mind.
Ready to start building your dream home?
Contact us to learn more about creating a Great Room that you and your family will love for years to come.
Get in touch today!
Source: National Association of Home Builders, “What Home Buyers Really Want 2024 Edition”